Cary, NC (June 18, 2020)- The North Carolina Football Club announced today a multi-year partnership with new fan engagement platform, IQONIQ. The IQONIQ logo will be featured on the sleeve of the 2020 NC Courage kit during the NWSL Challenge Cup in Utah.
IQONIQ will be the Official Fan Engagement Platform of the North Carolina Football Club through 2023, and the partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans.
IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. By combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a unique fan club which offers more personal, more rewarding and more purposeful experiences and engagements with their favorite star individuals and organizations.
With IQONIQ, North Carolina fans will have access to a breadth of features including a loyalty program, customized footage, in-app games, merchandise and ticket offers, and the opportunity to win a range of exclusive prizes. The North Carolina Football Club is the first club in North America to partner with the European-based company, following similar partnership agreements with Euroleague basketball, Olympique de Marseille, AS Monaco and the Drone Champions League.
Upon the news, Santiago Lucio, Director of Corporate Partnerships at North Carolina Football Club, said, “IQONIQ will be a key partner for the club and we are excited to use their innovative platform to enhance the way we deliver content to our fans. With our partnership with IQONIQ, we will be able to seek innovative solutions to connect and reward our fans in ways we haven’t been able to do so before.”
Kazim Atilla, CEO of IQONIQ, added, “We are delighted to partner with North Carolina Football Club. Since our foundation, we have been committed to providing innovative new solutions to further and deepen fan engagement, and partnering with such a forward-looking and fan-focused club provides our ideal first touchpoint in the United States as we continue our global expansion. We look forward to working alongside the North Carolina Football Club and playing our own role in continuing to grow and promote soccer in the US, including women’s soccer where we see so much potential across the world.”